JACKSONVILLE, Fla. (Nov. 8, 2012) - With one out of four children in north Florida not knowing when they will eat their next meal, Winn-Dixie Stores, Inc. and the Jacksonville Jaguars today launched the Winn-Dixie Hunger Relief program in all Winn-Dixie stores during the holiday season. From Nov. 7 until Dec. 25, Winn-Dixie and the Jacksonville Jaguars are asking customers to help make a difference in one or two ways:
All dollars raised by tear pads/scan sheets will go directly to local Feeding America-affiliated food banks, including Second Harvest North Florida, which in turn will provide nutritious, fresh foods to people struggling with hunger. For every dollar donated, Winn-Dixie customers will help neighbors in need.
"No societal problem is more aligned with Winn-Dixie's core business nor touches the hearts of our customers more than childhood hunger," said Mary Kellmanson, Winn-Dixie SVP of Marketing. "Every child deserves a nutritious meal and a healthy start to life. The Winn-Dixie Hunger Relief program provides a simple but critical way for our communities to tackle this critical issue. "
"On behalf of the Jaguars, we are proud to team with Winn-Dixie to ensure the needs for children in our community are met," said Shad Khan. "I encourage all our fans to donate at your local Winn-Dixie store to help those who need it most. We'd love to see children in our communities receive the nutrition they need to start each day with a smile."
As they do each year, the Jacksonville Jaguars will also partner with Winn-Dixie and Second Harvest North Florida for a can food drive at the Jaguars game against the Tennessee Titans on Nov. 25. Fans are encouraged to donate non-perishable food items before the game at collection barrels outside EverBank Field.
"Second Harvest is projected to distribute more than 24 million pounds of food this year as we continue working to meet the increased needs in our community," said Bruce Ganger, executive director of Second Harvest North Florida. "Through this program, Winn-Dixie and its customers can have a profound effect on this critical issue, providing children the basic nutrition they need to face each day successfully."
Regional food banks that will benefit from community donations include:
Winn-Dixie and Second Harvest are also asking customers to further the cause by helping spread the word through social media. Twitter users are encouraged to follow @WinnDixie and use the hash tag #Tweet2Eat when they donate in stores or share the cause with their followers. Follow Winn-Dixie on Facebook and Twitter for the latest news on donation efforts and updates.