JACKSONVILLE, Fla. – Second Harvest North Florida rolled out 13,000 cans of Campbell’s Chunky Soup at its warehouse Tuesday afternoon, where the food bank staff was joined by Jacksonville Jaguars mascot Jaxson De Ville and members of The Roar to celebrate the team’s second-place finish in the most recent Chunky Soup Click for Cans competition.
The cans represented an inspired effort by Jaguar fans during last season’s online contest – a promotion that pits fans from the 32 National Football League markets against each other from September through January. Fans are asked to vote online for their favorite team each week in a head-to-head competition that mirrors the NFL’s on-field matchups.
The Jaguars went 17-0 during the regular season for the second consecutive year but lost to the Green Bay Packers in the finals of the four-team Click for Cans Super Bowl playoffs. Green Bay has captured nine consecutive Click for Cans titles – including the last two against Jacksonville.
“These cans represent important food resources that are very much needed by the agencies we serve,” said Karen Rieley, Second Harvest interim director. “They will be immediately distributed into the community and start making a difference right away for families in need. Our goal next year is to take Green Bay down and bring home 18,000 cans of soup for our community!”
Feeding America food banks in each NFL city receive 1,000 cans from Chunky Soup, with the AFC and NFC champions each taking home an additional 12,000 cans. The winner adds another 5,000 cans to its final tally.
In the end, the true winners in north Florida will be the more than 400 agencies Second Harvest North Florida serves. Rieley said the 13,000 cans would move quickly – likely being distributed within a day.
(PHOTO CAPTION: Jaxson De Ville poses with Second Harvest interim executive director Karen Rieley and members of the Jacksonville ROAR on Tuesday, June 14, at the Second Harvest North Florida warehouse on Jessie Street.)
About Second Harvest North Florida
Second Harvest North Florida is the oldest and largest program of Lutheran Social Services of Northeast Florida. LSS was founded in 1979 by area Lutherans and business leaders to fill gaps in services offered in the community for people in need. Second Harvest gathers food from local and national sources, shares these resources with more than 400 nonprofit organizations in 18 north Florida counties and helps thousands of people each year who are hungry or at risk of not having being able to provide food for themselves and their families. In addition to collecting and distributing food, Second Harvest serves children in after-school programs through its Kids Cafe and BackPack programs and in summer camps through its Summer Lunch program. It also takes Mobile Pantries filled with Family Boxes of food to people living in neighborhoods with the greatest needs. Call 904.730.8234 for more information about any of these programs and services.